Red Hat Channel Marketing Manager - Nordics in Copenhagen, Denmark

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Europe, the Middle East, and Africa (EMEA) Field Marketing team is looking for an experienced Channel Marketing Manager focusing on the Nordic region to join us in Copenhagen, Denmark. In this role, you will be responsible for developing and implementing a comprehensive partner marketing strategy to support the Nordic regional and Red Hat Corporate goals, collaborating with Red Hat and key partner stakeholders. Your role will be a unique combination of strategic and tactical marketing management with focus on achieving measurable results. As a Channel Marketing Manager, you will report into the Nordic Regional Marketing Manager.

Primary job responsibilities

  • Work closely with channel account managers and partner marketing teams to plan and carry out joint go-to-market campaigns and events

  • Build close relations with marketing teams and key influencers in top partner organizations to ensure that they are aware and thinking primarily of Red Hat

  • Collaborate with EMEA partner marketing teams to ensure that local requirements are communicated and that built-in campaigns and tools like Red Hat Partner Marketing Center are successful

  • Administer comarketing and market development funds (MDF) budgets with specified partners, ensuring compliance with Red Hat’s strategic objectives; knowledge of Ansira is a plus

  • Ensure proper follow-up and ROI of partner campaigns and events

  • Plan and develop digital campaigns to generate branding, awareness, and leads

  • Develop partner-specific case-studies and references to maintain continued momentum

  • Support the team in conducting partner-specific joint PR initiatives

  • Propose and carry out specific awareness and demand generation activities targeted at the mid market and small and medium businesses (SMB) segments

  • Manage processes through proper customer relationship management (CRM) and automation systems like Salesforce.com (SFDC), Eloqua, Outfit, Oracle Procurement, Allocadia, Ansira, etc.

Required skills

  • Bachelor of science in business, marketing, or a related field

  • 5+ years of experience working in partner or channel marketing for B2B IT or technology companies

  • Solid knowledge of the IT ecosystem, including distributors, system integrators (SIs), independent software vendors (ISVs),etc.

  • Experience working closely with sales, channel, technical, customer, and management teams

  • Understanding of critical marketing success metrics and KPIs

  • Proficient in online and digital marketing implementation and understanding of the latest B2B customer engagement tactics; social media and integrated campaign skills or experience are a plus

  • Solid focus on results; proactive and assertive attitude

  • Ability to work as part of a team; proven record of working effectively with cross-functional teams

  • Good communication and presentation skills in English and one Scandinavian language

  • Motivated with passion for technology

  • Excellent organizational skills and ability to manage multiple ongoing projects; comfortable with ambiguity

  • Organized and resourceful

  • Well suited to high-growth, dynamic environments

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 66509

Category Corporate Marketing