Red Hat Marketing Manager - Alliance Partners in Farnborough, United Kingdom

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Red Hat's Europe, the Middle East, and Africa (EMEA) Marketing team is looking for a Marketing Manager to join us in Munich, Germany or Farnborough, U.K. In this role, you will be responsible for creating and implementing marketing programs, campaigns, and events focused on Red Hat's diverse and growing community of alliance partners. You’ll serve as the primary marketing contact between the country marketing associates, global marketing group, EMEA sales teams, business development managers, and partner marketing counterparts. As a Marketing Manager, you will be responsible for developing compelling go-to-market strategies to expand the ecosystem footprint and to grow the customer base for Red Hat’s complete solutions portfolio.

Primary job responsibilities

  • Develop and carry out integrated marketing programs to create awareness of Red Hat’s solutions in collaboration with the alliance partners’ marketing counterparts to promote business

  • Understand overall corporate and EMEA sales strategy, initiatives, offerings, and programs and use available resources in planning and implementation

  • Support regional marketing teams with alliance partner marketing programs and lead generation campaigns

  • Manage and support events with alliance partners and ensure follow-up with lead management and analysis

  • Work closely with global partner marketing associates on strategy and content

  • Serve as the marketing representative in the development of partner business plans; define the strategic marketing plan and manage the delivery and implementation of key marketing deliverables

  • Identify and direct goals, performance standards, metrics, ROIs, and budgets for partner marketing plans

  • Regularly meet with partners and partner management teams to understand impact on current business and market trends and to ensure that programs meet their needs

Required skills

  • Bachelor’s degree

  • 8+ years of successful direct and indirect marketing experience in the IT sector

  • Experience working with alliance partners to develop and carry out joint marketing plans

  • Experience working in a fast-paced environment

  • Ability to manage multiple projects and work as part of a dynamic team while demonstrating flexibility, ability to work on your own, and a desire to make things happen

  • Creative problem-solver, resourceful in meeting channel marketing program goals

  • Exceptional communication and follow-up skills

  • Fluent written and verbal language skills in English; additional European languages are a plus

  • Proven program implementation and measurement skills

  • Willingness to travel up to 30%

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 65361

Category Corporate Marketing