Red Hat Senior Digital Marketing Manager - Germany in Frankfurt/Main, Germany

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Red Hat’s Marketing team is looking for a Senior Marketing Manager to join us in Frankfurt, Berlin, or Munich, Germany. In this role, you will work as part of a Marketing team for Germany in Red Hat, the global leader of open source. You’ll report to the Head of Marketing Germany and Austria. You’ll lead integrated marketing programs and campaigns, some of which will be centrally provided, targeting and nurturing existing and prospective direct customers and our channel and alliances business partners. Through these programs and campaigns, you will lead brand awareness and demand generation activities, including customer and partner events, trade shows, digital promotions, advertisements, and PR in cooperation with the Europe, the Middle East, and Africa (EMEA) and Global Marketing teams. As a Senior Marketing Manager, you will directly impact the achievement of our exponential business growth by teaming up with other marketing team members and sales colleagues.

Primary job responsibilities

  • Oversee all elements of marketing, including campaign planning, development, and implementation, specifically on digital marketing, event management, and PR

  • Manage target-based lead generation through marketing campaigns and tactics, including upselling and cross-selling opportunities

  • Launch and deploy end-to-end promotional and life cycle-based communication programs reaching multiple customer and buyer segments across all forms of digital media, including email, social, mobile, and web

  • Analyze metrics and reports to define effectiveness of program activities

  • Manage campaign and supporting budgets, including measuring the ROI to ensure the best use of the Marketing team's budget

  • Lead the in-market implementation of direct and indirect programs and campaigns launched through corporate marketing and other teams

  • Engage with the Sales team to communicate and optimize the impact of regional marketing activities on direct and indirect sales activities to maximize the marketing contribution and impact to the business

Required skills

  • 8+ years of experiences in a variety of marketing areas within the IT sector; both direct and channel marketing experience is a plus

  • Extensive familiarity with market data analysis and marketing measurement tools

  • Solid focus on digital marketing with good knowledge of marketing automation tools like Eloqua

  • Extensive familiarity with market data analysis and marketing measurement tools

  • Good knowledge of tools and processes related to go-to-market campaigns

  • Excellent communications and presentation skills in German and English

  • Goal-oriented with the ability to work in a team and maintain focus on customers

  • Bachelor's degree in marketing, business, or a relevant field is a plus

  • Ability to think strategically and align multiple stakeholder groups

  • Ability to serve as a business partner to the German Sales team

  • Develop, carry out, and measure innovative demand creation programs across the buying cycle

  • Identify market segments and target roles that will have the highest impact

  • Willingness to travel up to 20%

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 66510

Category Corporate Marketing