Red Hat Digital Strategist in Raleigh, North Carolina
At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
The Red Hat Marketing team is looking for a Digital Strategist to join us in Raleigh, NC. In this role, you will report into and work under the general direction of the Director of Digital Marketing Strategy, who oversees digital strategy for Red Hat. You’ll help us deliver results based on business goals. You’ll effectively interact with internal and external customer teams across all digital disciplines including creative, development , technology, and media. You’ll define the scope and map it back to business goals while planning, developing, implementing, and evaluating the digital strategy work across media (paid and organic), creative design, and funnel velocity. As a Digital Strategist, you’ll need to be a holistic thinker and orchestrator that understands how the inbound funnel works, from turning unknown to known contacts to qualified prospective customers and sales-ready leads. You’ll serve as a key facilitator for the team’s incoming work requests from internal stakeholders. You’ll need to have solid presentation skills, written and verbal communication skills, and thorough attention to detail and organization skills.
Primary job responsibilities
Define, scope, and initiate incoming work, set priorities, and align cross-functional work to performance goals
Coordinate digital strategy for assigned business and campaign teams
Develop low-fidelity wireframes of digital solutions for the team
Own end-to-end accountability of digital solutions and performance for that area of the business
Lead a dedicated work team to deliver solutions for our business customers
Facilitate external communication and meetings with key stakeholders
Ensure that the team’s work is executed in a manner that is measurable and able to be consumed, understood, and regionalized (via marketing enablement)
Facilitate quarterly reporting of team’s achievements and outputs with support of internal managers and the marketing enablement team
8+ years of digital marketing experience in either content, social media, digital media, or digital strategy areas
Experience developing digital creative briefs, business requirements, and strategic frameworks for programs, campaigns, messaging, and content
Solid strategic thinking ability and holistic understanding
Exceptional listener and problem-solver
Initiative in solving through doing rather than scoping
Excellent project management skills, especially in a fast-paced cross-functional environment with multiple projects and priorities that change frequently
Exceptional communication skills
Proven experience with marketing metrics and optimization of the performance marketing mix including content, social, digital ads, SEO, etc.
Highly organized and detail-oriented with a focus on process efficiency
Ability to push back and maintain your position when needed
Bachelor’s degree in a relevant field
Media planning or account planning background is a plus
Experience in B2B IT or technology marketing industries is a plus
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.
Job ID 65215
Category Corporate Marketing