Red Hat Principal Product Marketing Manager - Technical, OpenShift Hosted Platform in Raleigh, North Carolina

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Define and carry out the go-to-market strategy for one of the fastest-growing offerings in our portfolio. The Red Hat OpenShift Hosted Platform team is looking for an experienced Principal Product Marketing manager to join us in Raleigh, NC. In this role, you will be critical for our success in the emerging Docker-format container and Kubernetes orchestration technology space. You’ll lead the development of the product messaging, positioning, and core content for the assigned family of offerings. You'll also serve as a key business partner to the field and develop effective sales tools and sales plays for the Red Hat's sales team and partners worldwide. As a Principal Product Marketing Manager, you will work cross-functionally and globally with numerous teams across business, corporate and field marketing, services, and partner teams. Your skills and expertise as a product marketing expert, as well as your solid technical background, will be critical for success in our fast-paced environment and rapidly evolving market.

Primary job responsibilities

  • Participate in technical aspects of go-to-market engagements like road shows, workshops, webinars, demos of offerings and solutions, industry and partner events, and sales enablement and training

  • Develop messaging and positioning for the OpenShift Hosted Platforms (OpenShift Online, Red Hat OpenShift Dedicated, and OpenShift on Azure) family of offerings, including our developer and cloud-based services

  • Create effective marketing assets and content, including whitepapers, presentations, case studies, solutions briefs, web content, data sheets, and sales kits that can be used globally

  • Define market segmentation and develop the right marketing strategy that maps to target buyers, business problems, and IT initiatives aligned with the business opportunity

  • Own and guide the launch strategy for our offerings with a cross-functional team; develop objectives and success metrics for new introduction of our offerings

  • Define sales enablement strategy for our sellers in inside, field, technical, and partner-facing roles; develop and deliver sales enablement content and playbooks

  • Coordinate with strategic partners where appropriate to align messaging and solutions; create materials that can be used by all relevant partners for their marketing efforts

  • Conduct ROI analysis and develop content to help customers make the business case for our solutions; develop customer evidence and map it to use cases

  • Gather competitive intelligence on our key competitors, develop differentiation materials for the field and for external consumption

  • Support industry analyst and media briefings

  • Define pricing and bundling strategy for the assigned offerings

  • Represent Red Hat at customer and industry events

Required skills

  • 8+ years of software industry experience, preferably within an area of application development, infrastructure software (operating system, cloud, virtualization) or systems management

  • 6+ years of product marketing experience

  • Knowledge of the infrastructure, application development, and cloud markets, including key players, market trends, key industry analysts, and technology direction

  • Bachelor's degree in engineering, computer science, marketing, business, economics, or a related area; MBA is a plus

  • Proven record of building, getting buy-in for, and implementing marketing plans, staying focused and "getting it done" in a fast-moving, technical environment

  • Outstanding written and verbal communication skills with the ability to explain and translate complex technology concepts into simple and intuitive communications

  • Comfortable working with and presenting to all levels of an organization

  • Experience working effectively in a persuasion-driven, cross-functional environment

  • Ability to be meet deadlines and juggle multiple projects at once while working in a highly complex environment

  • Experience with social media and digital marketing

  • Ability to work in a persuasion-driven, cross-functional environment

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 62568

Category Product Marketing