Red Hat Director, Account Based Marketing in Singapore, Singapore

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Red Hat is looking for a practical and enthusiastic senior manager to join us as a Director for the Account Based Marketing (ABM) team in Singapore. In this role, you will foster deeper partnerships with strategic account customers that leads to a preference for Red Hat infrastructure, cloud, and middleware solutions. You'll also be responsible for planning and implementing targeted marketing activities at the industry and customer account level, providing insights for decision-maker engagement while maximizing the efficiency of the sales and marketing process for specific accounts.

Primary job responsibilities

  • Lead the ABM team in Asia Pacific (APAC), including managing and leading a team of motivated marketers, managing the ABM program objectives, goals, and KPIs, aligning with sales and regional marketing teams, building scalability in our operational model and contributing to overall Red Hat success in key strategic accounts

  • Develop and maintain comprehensive account profiles, target personas and oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals

  • Develop a marketing implementation framework with ABM account, contact, and persona segmentation with APAC regional and country teams to ensure alignment of tactics and activities

  • Use a process-driven approach to partner with Enterprise Sales teams to identify gaps in marketing programs and align them with strategic accounts sales goals; analyze ABM team’s regional results, lead follow-up and alignment to sales pipeline goals

  • Collaborate with the global ABM program team, to implement ABM best practices, and lead Quarterly Business Review (QBR) results

  • Manage set of ABM accounts by deploying ready-to-execute marketing tactics and provide sales enablement on an account and industry basis utilizing various channels including digital, events and social media

  • Analyze metrics and reports to determine effectiveness of program activities and integrated innovative cloud content

  • Identify opportunities to improve regional marketing effectiveness through better audience segmentation, marketing techniques, and processes

  • Communicate ABM successful program results to regional APAC sales and marketing leadership

Required skills

  • Deep experience with building teams in APAC countries and implementing ABM program; experience with financial services or telecommunications industry marketing is a plus

  • Clear understanding of cloud and emerging technologies with the capability to skillfully integrate into programs that deliver on sales and product objectives

  • Solid writing and presentation skills to translate detailed content into impactful go-to-market materials including web, email, and social content

  • Successful direct and digital marketing campaign and social media planning and implementation experience

  • Demonstrated ability to achieve practical results working cross-functionally with sales, marketing, and product teams

  • Achievement-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful

  • Solid project management, planning, and organizational skills with attention to detail the ability to take the initiative and deliver projects unsupervised

  • Bachelor’s degree in marketing, communications, business, or a related field preferred

  • 10+ years of named or account-based marketing experience in high tech, financial services industry, telecommunications, or government is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 64667

Category Field Marketing