Red Hat Social Media Lead, APAC in Singapore, Singapore

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Asia Pacific (APAC) Marketing team is looking for a Social Media Lead to join us in Singapore. You will lead our APAC social media strategy and its realization, with the goals of building awareness and engagement as part of a broader digital demand strategy. As a member of the APAC digital demand team, you will work with your team members and the country and regional stakeholders to implement innovative and effective use of social media as a key channel of our overall go-to-market strategy. As a Social Media Lead, you will serve as a subject matter expert, providing other teams with social media insights, benchmarks, and best practices.

Primary job responsibilities

  • Lead the APAC social media strategy and its realization; build awareness of the brand, bring traffic to our web properties, and increase engagement on social media channels and in online communities across APAC

  • Develop a framework for engaging with influencers and online communities and work with internal stakeholders or agencies on the planning and realization of strategies

  • Create a data-oriented approach to analyzing and optimizing the use of social media, including the use of social listening, to inform marketing programs

  • Further enhance the use and integration of social media with other marketing activities, especially PR and communications

  • Refine event strategy by integrating social media to extend reach, enhance event experience, and amplify interest and engagement

  • Manage and operate Red Hat's APAC social channels

  • Serve as the APAC subject matter expert for social and project management-related initiatives; work with global and regional stakeholders on making our social channels an integral part of a customer journey

  • Implement innovation and connect local initiatives with global strategy, while ensuring that we standardize and scale on corporate tools and platforms

  • Support the adoption of social advocacy by other business teams or functions within Red Hat in APAC; provide stakeholders with guidance on these programs

Required skills

  • Extensive knowledge of social and digital media across APAC

  • Demonstrated leadership skills to align stakeholders that are distributed across the region with the corporate teams

  • Excellent organizational skills with the ability to communicate and project manage important initiatives across diverse teams and cultures

  • Familiarity with social media management and listening tools like Sprout Social

  • Great understanding of content marketing and especially of best practices in a B2B environment

  • Proficiency in crafting integrated marketing campaigns that span paid, owned, and earned media

  • Knowledge of web analytics and reporting tools is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 64995

Category Field Marketing